I’ve been talking a lot about words lately, right?
Well – they matter…a lot…and I want to share some ideas with you on ways you can be better about your words and how you react to social media reviews.
To reply or not to reply – that’s the real question!
Not everything needs a response… I know, I actually hear you scoffing. I have said in the past that “engagement is everything”, but I don’t think I explained that well enough. So let me explain.
If you have trolls on your social media sites and they are itchin’ to be bitchin’ – leave them alone. Don’t go there. They will only fuel your heated responses and a gasoline explosion of not-so-pretty comments will be flowing from you like hot lava.
Tone and inflection RARELY come across the same for everyone.
When we talk to each other with our actual voice – we use tone and inflection to create subtle changes in how we mean a word to come across. What happens in writing, though? How are you reading my words right now?
What if I said to you, “I won’t do it!” (Did you put the emphasis on the “I” or the “won’t” or “it”? Read that again with a stronger emphasis on each word. See how differently they sound? That’s what happens when you write and how someone else reads it. So if you can’t make what you’re saying come across as you meant it – then don’t write it (or hire someone to write it for you!)
My one and only rule that applies to everyone! [Sorry, Nike.]
Everyone is watching what you write. Don’t believe me? The social media sites tattle on you, so trust me – everyone is watching. My only rule is don’t go cray cray in public. It will end badly for you, your employees, your business, and your brand. Just [don’t] do it.
Be a Person of Action: Take time in responding to social media reviews and posts. If you can’t formulate an appropriate response, trust me – hire someone. If you don’t know someone – ask me, I know who can help you with this. Words can hurt you, your business, and your brand. Take words seriously!
11 Most Read IRIS Articles of the Week!
Finding Your Niche in Two Steps
How to Deepen Relationships with Centers of Influence
How To Earn More Cake (And Fewer Crumbs) With Authority
5 Tips to Plan for Retirement in 10 Years or Less
How to Get Your Clients to Root for You
A Plastic Fork for a Planet: The Hard Truth of Disruptive Marketing
Trust Planning: It’s Not What You Leave Behind; It’s How
6 Ways to Branch Out as a Business
How to Get to the Core of Your Company’s Brand
High-Conviction Investing1 day ago
Why Play Defense in Rising Emerging Markets?
Research1 day ago
This Ultimate Formula Will Help You Avoid Dividend Cutters
Markets1 day ago
What’s Going on with the Uber IPO, Anyway?
Strategies2 days ago
The Passive Bubble: Buybacks and ETFs
Development2 days ago
How Advisors Can Keep Their Motivation Going Long Term
Forward-Looking Investing2 days ago
When Did You Own Facebook?
Equities3 days ago
Development3 days ago
How to Get Your Network Working For You