Social media: everybody’s doing it. But that doesn’t necessarily mean that everybody’s doing it well.
Business2Community recently reported that 70% of B2B marketers are posting more social media content than at the same time last year. But whilst that might be great for boosting website traffic, client engagement and lead generation, it can be a real headache for the marketing teams who have to constantly think of informative, relevant and entertaining things to write about.
Below are some of the ways that businesses can continue posting interesting and relevant content, which can help keep existing followers on side, as well as getting new people interested in what you have to say.
Create images or infographics: People love images, and B2B buyers in particular seem to love infographics. So offer useful stats about the benefits of your product or service in a colourful, easy-to-digest infographic, and share it across you social media channels. One of the best sites I’ve come across for creating images is Canva.
Go behind the scenes: Offering a behind-the-scenes look at the company – particularly using photos – will give your audience a better idea of your company culture, and show the ‘human’ side of your brand.
Share user-generated content: Get your clients to do some of the work for you! In the age of the review, people are keen to know what other people think about a product or service before being willing to try it themselves. So, ask fans or users to share pictures of themselves using your product or service; not only will they be endorsing what you do, but you’ll be helping to build a wider brand community as well.
Use your blog as an evergreen resource: If you’re stuck for things to say, go back through your blog archive and see if you can recycle any existing content in line with current trends. Be careful here though – this can be a risky move if not executed well, or if the subject is no longer relevant for your audience.
Share FAQs: Show your brand’s helpful side by sharing commonly-asked questions along with detailed, informative replies. This could even sway a potential client or customer who had questions of their own and was visiting your social media pages to find out more.
Do you have any other suggestions as to how best to keep up with the never-ending need to create engaging social media content?
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