Business to Consumer or Business to Business – which marketing style is right for you?
Well, with the rise of entrepreneurship and side hustle businesses, consumers are business owners… at least in the US. According to a CNN money article, 44 million Americans have some form of a side hustle. That’s a hell of a lot of business opportunities. And unless you’re selling enterprise software exclusively, you might want to consider adding B2C to your strategy, even if you’ve been a historically B2B service provider in the past.
You might be asking yourself, “why is this important? Why should I, an entrepreneur, coach, author or influencer, care about my marketing strategy in these traditional terms? I’m trying to reach my ideal client and my ideal consumer, I don’t really know if they’re a business owner and for my product, it doesn’t really matter.”
Oh, but it does, dear reader, it SO does.
Why B2C Marketing is The Future
With a market of 44 million “consumers” turned business owners with side hustles and more, the consumer market is currently flooded with individuals who need your services. Even if they’re not business owners in their own right, people who cross paths with you online are likely to be decision makers in some capacity OR know someone who is a decision maker. And that’s why, when it comes to your Facebook, Twitter and Instagram strategy, focusing on B2C marketing is the right move for all brands, businesses and everything in between.
But I want to serve businesses…
And serve them you shall! The business owners of 2018 don’t look like the business owners of 1998 — and startups? Startups are growing at a rapid rate and they need more consultants than ever before. And they’re connecting with people they know to find these individuals to work with them directly — which is where a smart social media strategy comes in.
Beware of the Energy Vampires
When Financial Goals Aren’t Enough!
Finding Senior Care on Limited Budgets
What Is a Key Employee and Why Are They So Critical?
Listening to Understand Is to Stand Under
What Support Looks Like in Leadership
Don’t Make Your Financial Content Buzzkill
Legacy Vendors Are a Bigger Issue Than Legacy Systems
Are You Aware of These Nine Risks to Your Portfolio?
Catching People Doing What’s Right Along the Customer Experience Journey
Learn20 hours ago
A Surprising Post-Election Investment Idea
Development20 hours ago
The Extraordinary Power of the First 90 Days
Digital Strategy20 hours ago
FINRA and Compliance In The Era of Fake News
Building Smarter Portfolios2 days ago
Beware the “Known-Unknowns”
Learn2 days ago
Cybersecurity Without The Commitment
Development2 days ago
How Freedom Resulted in $300mm to $800mm in Just 8 Years
Insights4 days ago
How to Start Your Journey to Be Different
Advisor4 days ago
11 Ways the New Tax Law Could Help or Hurt Your Tax Return