Written by: Adam Gray
You know how some people seem to get all the breaks? For some reason they are really well regarded in their industry and everyone seems to talk about them as if they are an expert? You know how sometimes these people are not as good as you, but yet everyone seems to think that they’re better?
Why is this?
These days, it’s probably because they have given some thought to their personal digital brand and how they manage it. The truth about marketing , communication , business and even life is that more often than not it doesn’t matter whether you’re good or not, it matters whether people THINK you are good or not!
Related: How the Hashtag Became Ubiquitous
So, how should you…how could you…manipulate the environment to the point where you look like the obvious choice. Where people jump to the conclusion that you really are the go-to-person in your industry. It’s a lot easier than you think.
Before you rush off and start, think about what happens if someone starts to engage with you. Is your digital footprint good enough? As I said, people jump to conclusions so you want to make sure they jump to the conclusion you want. Go through your LinkedIn profile, your Twitter profile and your website and make sure that all of these are aligned, buyer-centric and make you look like a specialist in the subject that you want to be known for. People can only “specialise” in one thing…so don’t put a long list of specialisms otherwise you will look like a “jack of all trades and master of none.”
So, there you have it. Clearly there is a little bit more to it than that, but to be frank, not a lot more. As always, the secret to success boils down to hard work and doing the things that you know you should already have done.