Written by: Phil Stubbs
The salespeople get paid the big money, it’s really annoying because they seem to do nothing and then just moan a lot.
This gets said a lot – especially in larger organisations where roles are very defined. What the sales knockers have to remember is salespeople have to perform and deliver – time after time. They don’t tend to be able to live on their basic salary so they need to earn commission and bonuses, and they can earn those by hitting a challenging target.
Many companies will set employees that work outside of the sales environment key performance indicators, (KPI’s). These can help with career development, measuring performance, ability and scoring agreed objectives. There can also be bonuses, shares and other benefits linked to the results.
You may be a CEO, CFO, CMO, Sales VP or HR VP – but, believe me, whether you like it or not, someone, somewhere in your organisation will be moaning about sales. Businesses survive by making more money than they spend – and the money they spend is earned through selling a product, service or solution. So, we need sales to survive.
Wouldn’t it be good if everyone was contributing – externally on social media – towards the success of your business?
Social selling and employee advocacy get everyone playing for the same team. If, in the future, I set up another UK operation – I would insist that everyone could demonstrate a decent understanding of social media and had an ‘above average’ LinkedIn profile. I would also expect every employee to actively share content, grow their network etc and help the business have a high digital share of voice.
Or, I could set high targets, stress a lot and then moan to the CEO CFO. CMO, CTO etc, etc that we need more money spent on marketing and product to succeed.
Here’s a thing – Digital Leadership Associates is currently working with a business that’s pulled all its spend on outbound marketing. What are they doing instead? Making sure that every employee, regardless of their role or department – understands and embraces social selling. They, like us, believe that spending piles of money on marketing is a waste.
Intrigued to find out how your business could thrive with a few changes?
How Packing a Healthy Lunch Will Increase Work Motivation
Why a VoC Program Is Vital to Your B2B Business
5 Key Financial Items to Check Before Year End
10 Ways Companies Drive Away Customers by Creating Friction
Why You Must Have Repeatable Processes in Your Practice
5 Ways You Can Use Content To Introduce Your Brand
How to Explain Patient Advocate vs. Geriatric Care Manager
As a Salesman I Taught Myself to Market … and You Should Too!
How Proactive Listeners Sell More and Win Big
Are Hedge Funds to Blame for the Public Pension Fund Crisis in the US?
Forward-Looking Investing20 hours ago
2019 Outlook: Don’t Fight the People’s Bank of China!
Financial Podcasts20 hours ago
How to Qualify Prospects and Increase Your Success Rate
Behavioral Intelligence20 hours ago
Why Index Funds Can and Likely Will Underperform
Advisor3 days ago
21 Tips on How to Evaluate an Investment Adviser
Marketing3 days ago
Do You Have Entrepreneurial Persistence?
Advisor4 days ago
The 9 Best Year-End Money Moves
Insights4 days ago
Will Cryptocurrencies Offer Safe Haven If Global Economy Slows?
Equities4 days ago
Don’t Overlook These 5 Small Cap REITs