As I start to write this I need to say I’m 52 and male.
One of the issues people often bring to us, is one of diversity.
People might be looking to work at your organisation, or might be looking to buy something from your organisation, or we might be a journalist that has just heard a pronouncement that you don’t allow woman at your company to wear flat shoes they have to wear high heals.
Either way, the lost recruits and talent or the lost sales you will probably live to fight another day.
But the twitter storm you come engulfed in, you might not ride that out.
The fall out of “The Presidents Club” continues, the company is no more and the press have moved onto individuals that attended the event.
Tory councillor forced out over Presidents Club dinner remarks – read the Guardian article here
This is a great example of an organisation that hadn’t moved with the times. Now I’m sure there are people who attended the event who are believers in diversity, but from the outside looking in (your social media profiles), everybody is tarred with the same brush.
Which is why if your LinkedIn profile is white, male and stale, I jump to the conclusion that you are, well, white male and stale. In a social media storm, you are also a target.
There are also other examples..
If your LinkedIn profile is an on-line CV, I assume you are looking for another job and will pass you over for a promotion. Why would i promote you if you want to leave?
If your photo is you at a bar, i know you think that means you are “social” I assume you are a piss head and won’t wait for the day to finish and prop up a bar.
Same if you write your LinkedIn profile in the 3rd person, you don’t talk like that do you? No, so I can only guess you are pompous.
I could go on.
Or I could look at your profile and think, hey this person, this person looks like they could help me and could contribute to our company, this person looks trust worthy, the product looks good, I’ll contact them about their product and service.
If I have a meeting with you, when I look at your LinkedIn profile, it could go two ways.
So “I’ve checked out Tim on LinkedIn and I’m really looking forward to our meeting” Vs “Tim looks like a loser, whose looking for another job, I think I’ll cancel the meeting.”
Now your LinkedIn profile is yours, not mine and not your companies.
You decide how much time you spend on it, what it looks like is totally up to you.
And the conclusions I draw from it, yes, that is up to you too.
6 Ways to Unwind This Holiday Season
It’s Never Too Soon to Start Estate Planning
Fiduciary and Best Interest Are Not Synonyms
7 Ways to Avoid Arguments During the Holiday Season
The Biggest Risk for Business Owners
A New Wrinkle in the U.S. — China Trade Dispute
Want To Make An Impact? Lead With Humble Pie
How to Go One Step Further with Your 2019 Strategic Plan
Can Verizon Overcome the Acquisition of Aol and Yahoo – That Never Made Sense
What Makes a Great Whitepaper?
Development15 hours ago
Building an RIA Firm for Maximum Value from an Investment Banker’s Perspective
Development15 hours ago
Good? Fast? or Cheap? What Sort of Advice Is It Going to Be?
Financial Podcasts15 hours ago
MarketCounsel Summit Series: The Most Important Data Questions Advisors Are Not Asking—with George Svagera
Financial Podcasts2 days ago
MarketCounsel Summit Series: Turn Fearful Clients into Fearless Investors with Aaron Klein
Research2 days ago
What Brexit and the Ongoing Problems in the European Union Mean For Investors
Building Smarter Portfolios2 days ago
Merger Arbitration Strategies and Protection
Advisor2 days ago
How to Budget for the Holidays
Social Selling3 days ago
As a Salesman I Taught Myself to Market … and You Should Too!