Experts in the aging industry know that growing older is normal. It is not a disease nor is it a decline. It means that older adults have an opportunity to age with grace, remain healthy and vibrant, and stay independent and function well while undergoing natural changes.
A study by the research group, Gauging Aging, looked at the social, cultural, and economic factors that shaped the society’s views on getting older. They found that the obstacles to most hinder real-world solutions deal with the preconcieved framework:
- The public sees aging as an opponent to fight against and to overcome.
- The public views aging, and it’s related challenges as the responsibility of the individual.
- The public misunderstands how longevity will affect our society and assumes it’s not their problem to solve.
- The general public believes that sufficient community-based services already exist, and no more are needed.
- The public sees Social Security as mismanaged and doomed.
- The public does not relate to the discrimination that older adults encounter
As far as I can tell, there’s a disconnect between what actually occurs during the process of growing older and the experience an individual has. Both, the general public, and experts miss the mark. Should providers drop the “scare” techniques when marketing long-term care and stick to the facts and offer education? Wouldn’t that promote better decision-making for families and seniors?
Aging care is tough, and what’s needed is more knowledge and understanding by consumers and enhanced listening by the providers. What do you think?
At Seniorcare.com, we created the long-term care debate by asking 44 industry experts their take on the misconceptions of aging. (See their advice and opinions at America has a Major Misconception on Aging.)
“Assess your or a loved one’s situation and start the conversation about future needs with family members so everyone can agree on a course of action.” Tom Burke, American Health Care Association.
“Be aware of your family’s medical history, so you can predict at some level the kinds of things you might face. Interact with older people to get a grasp on what aging looks like.” Donna Schempp, Former Director Family Caregiver Alliance.
“We need more media coverage on the aging topic as well as more grassroots efforts. Employers certainly have an opportunity to step up and help provide education and services through Employee Assistance or Health & Wellness programs.” Susan Baida, President, eCareDiary.com.
“Start having conversations with your family and decide how you want to age. Make a list of the values you wish to live by in your elderly years.” Bruce Chernoff, CEO, The SCAN Foundation.
“Human beings have a very limited ability to accurately predict or even imagine the needs of their future self. It is especially true when that future contains scary possibilities.” Dr. Bill Thomas, ChangingAging.com.
How do we change the conversation from, “I won’t need it, so it’s not my problem,” to one that comprises, “It takes a village,” and “yeah, I’ll probably need assistance later on, so what can I do today to best manage the future needs?”
The Cornerstone of Effective Marketing Is Understanding Your Niche
Find Your Why, Before You Give
How Will Asset Managers Find Ways to Distribute Going Forward?
Get Real: Stepping off the Hamster Wheel of Life
The Culture Perception Gaps Between Executives and Employees
Get Naked With Your Money: Wrinkles, Bulges And All!
Do This To Complete Your Vital Activities Each Day
Traditional Retailers Are Failing And It’s Not Amazon’s Fault
Why Following Someone Else’s Plan Never Works
Drive Towards Having Great Money Habits
Advisor16 hours ago
Cybersecurity and Privacy: Tips for People with Substantial Wealth
Brand Strategy16 hours ago
A Different Way To Think About Leverage
Equities16 hours ago
What You Need to Know about Investing in Healthcare AI
Markets1 day ago
The Fed’s Next Move May Be No Move at All
Markets2 days ago
Why The Next Recession Will Be Different
Equities2 days ago
What You’re Not Hearing About the China Trade War
Development2 days ago
The Best Practice Management Idea of the Year
Advisor2 days ago
Homer Simpson vs Mr. Burns