I want to share with you another gem that I've learned that makes transition conversations easier and many program members tell me is one of the most valuable elements of all.
The Language of Communication?Last week, my wife was away all week at a conference. It was Daddy-Daycare week. My daughter (5) and my son (3) were watching TV and it took me a while to realise that they'd put on a Netflix Japanese cartoon with the audio dubbing turned off. It wasn't even in English. But there they were happily watching and taking it in. It's Interesting isn't it, how so much communication doesn't rely on the spoken word.
Let me ask you this question…
If you had to explain to clients...
- the value you add,
- the type of people you work with and the financial problems you solve,
- the basis on which your business model is designed and advice is provided
- and how it all works…
Listen or Read?When I present, I rarely have sentences on my slides. A piece of research that fell onto my desk a while ago shared that people can't read and listen at the same time. It's not physically possible. So when you're presenting to a room full of people, and they're having to read, they're either not reading or not listening. Either way, it's not ideal. So, as a result of working with a number of other thought leaders in the space - Matt Church being at the forefront of this - a lot of what I do with businesses is to introduce them to models and frameworks, ways of articulating what they do in the visual medium, getting to the core of the value you can provide without having to provide long jargon-filled explanations. There are so many models I could share here. There are models around:
- how to help people overcome procrastination,
- how to explain how your ongoing service model works, who it's for
- how to help people understand budgeting and all sorts.
- How to explain why sticking with advice is cheaper than quitting,