Written by: Mary Walton
If you’ve just entered the Cannabis Industry in recent years, then you need to understand how much of a priority digital marketing needs to be in your growth strategy . Here are some professional tips and methods to get you on the right track.
Follow Popular Hashtags on Instagram
This method is pretty simple and straightforward. Follow some of the best hashtags on Cannabis on Instagram. Try interacting with those posts by adding some value in the form of insight. Some of the hashtags are #cannabis , #cannabiscommunity , #marijuana .
These hashtags usually have the most engagement. If you see something of your interest, then engage with those posts as well. You have to do this consistently and every single day. Proper banking services can also help the cannabis industry to succeed .
Connect With Influencers
If you don't have a large online following, then you can tell others to promote your message. If they promote it, then that can be a great source of traffic which you can easily convert into sales. You can look for influencers in social media sites like Instagram, Twitter, and Facebook. Twitter is a great place to look for influencers. When you’re searching for influencers on Facebook, look for popular hashtags. Those hashtags can lead you to many popular pages.
Another great resource is YouTube. You can easily search for various cannabis topics on YouTube and get a bunch of informative videos; check out this weedtubers ’ list . You can further connect with other relevant YouTubers. Also, learn how to detox from weed as it may come in handy in the future.
Take Advantage of Facebook Groups
Facebook groups are a great way to build an audience that will give real feedback. Without any developer's help, you’re actually creating a forum in the form of a Facebook group. You can attract a lot of users through your Facebook group. One easy way to help your Facebook group grow fast is to reach out to your LinkedIn and connect it with your Facebook. Once connected, you can start inviting people to your Facebook group.
Try to post new content on a regular basis so that they can interact with one another and engage in conversations. You’ll see that some of them are very active in your group so you can choose to make them a moderator. If good people become moderators, then they can develop new threads.
Localize Your SEO Strategy
For companies that are willing to put in the work, SEO can be one of their best investments. If you’re reading an article about SEO claiming it to be dead, never ever believe it. SEO is always alive. If your cannabis business has a physical location, then you can take some real advantages of local SEO.
Local SEO strategies remain the same for cannabis business except you will also want to make sure that you’re in the cannabis specific local business directories , such as Weedmaps. If you add your business to local directories, then it’ll help Google understand that you're a viable business in a certain area. You will also want to make sure that all the pieces of information are correct and accurate in each directory. You can take help from Yext for further details on this .
Dive into Content Marketing
You have to produce quality content that will get you quality traffic. Quality content is an amazing source for new customers. In the cannabis industry, new topics are emerging every other day. Try to stay ahead of all the people and publish the trendy contents as soon as possible. Google always gives value to fresh and creative content. You should create content on interesting topics covered by credible sources.
After creating good content, you have to distribute the content in good places so that you can get a lot of traffic. You need to have a way to distribute your content. But if you’re just starting out, then no matter how good your content is, if you can't spread the content then it won’t bring any good results. Look at what your competitors are doing to find some insights. There are some amazing SEO tools that you can use to analyze your competitors like Ahrefs and SEMrush . These tools will help you generate traffic.
Investigate Affiliate Sales
If you have a product and you are selling online, then one of the best ways to drive sales is to let someone else help you. An affiliate program is a very fantastic way to drive more sales. If someone takes your affiliate program and can drive sales, then you’ll give him a little commission.
If you’re looking to start an affiliate program, then we highly recommend using Impact or Commission Junction . These two are very reliable software for affiliate sales. If you use this tactic, then you will surely get the benefit without much investment.
The next few years will be an exciting time for cannabis business. And if you use digital marketing methods, then you will go far from the rest. Did you find this article helpful? Share your thoughts with us regarding the Cannabis industry in the comments below.
Mary Walton is a professional editor, content strategist and a part of NCSM team . Apart from writing, Mary is passionate about hiking and gaming. Feel free to contact her via Facebook .