By now, you know how important it is to optimize your advisor website in order to boost SEO rankings and drive the most traffic to your site. It is a work in process and there are multiple pieces that must be included in order to keep your website thriving. Once you have everything started and launched, continue to improve your site with these 4 simple tasks to boost SEO.
4 Simple SEO Tasks to Boost Your Marketing StrategyWant to find out more? Take your marketing strategy to the next level with the tasks below!
TIP #1: KEEP YOUR CONTENT IN CHECKYou work hard to regularly produce killer content, but make sure that you are consistently updating and optimizing your blogs, website content and anything that drives traffic. Google rewards fresh content that has been updated and helps to boost your SEO rankings. When you are producing content, it’s crucial that you engage and entertain your readers, because , which means you need to captivate them right from the start. So, not only are you producing content, but you are optimizing and repurposing. How do you do this? There are a few steps that you can take to optimize your blogs.
OPTIMIZING YOUR CONTENTMake sure that you are checking back on your work to see if there is anything outdated that could use an upgrade. How do you do this?
- Check on your links and update any that may be outdated.
- Refresh your keywords and place them where necessary.
- Does your site have appropriate calls to action?
- Are there are any trending topics you could incorporate into your blog posts?
TIP #2: WORK ON YOUR LINKINGFrom backlinks, external links and internal links, there are a lot of linking practices that take time, but the benefits are so important. While backlinks may be more difficult to obtain and take the most time you can always work on your internal linking within a blog post. So, how do you create a killer linking strategy? You use both external and internal links.
EXTERNAL LINKINGWhat is an external link? Simply put, they are hyperlinks that target any domain other than the domain where the link already exists. For example, if another website links to you, then this is considered an external link to your site. Similarly, if you link out to another website, then this would be considered an external link. When you are linking to another site, make sure that it is a legitimate and useful resource, as you only want to link to content that will help others. You know what else is great about external links? Sources can see when you link to their content, which makes them more likely to link back to you, therefore boosting your SEO even more. It’s kind of like “networking” online through link building.
INTERNAL LINKINGSo, what exactly is an internal link? Well, it’s a link that directs you to another page on the same website. They are links that go from one page on a domain to a different page on the same domain. They can be used anywhere on your website, but are commonly seen on the homepage or main navigation of your website. When internal links are used properly, they can really help you out, as visitors will stay longer on your website as they check out the links and they establish power rankings throughout your pages. Google checks out websites by following both internal and external links using their Google bots. When the bot arrives at the homepage of your advisor website, it checks out the first page and continues to follow the links. By going in order, Google is able to find out the pages that cover similar subject matter. You want to make sure that your linking structure flows well throughout your website. Linking to related posts helps Google to understand your site structure, but it also helps promote one or more related posts at the end of your article, as well as, creating even more internal linking power. If you link to related posts, this will keep visitors on your website as they check out the additional articles on your website. For example, on the Twenty Over Ten blog, we include links to three additional related blog posts at the bottom of every post.
TIP #3: KEEP TRACK OF YOUR ANALYTICSKeeping track of your analytics is so important, because if you are not routinely performing an audit of your website, then you will not know how you are doing and most importantly, what you might need to change. At Twenty Over Ten, we are big fans of both Google Search Console and Google Analytics. We are touching on both of those so you can see how to use them hand in hand when it comes to monitoring your firm’s website analytics.
GOOGLE ANALYTICSGoogle Analytics will give you data points about the performance of your website, such as: Who is using your site, and how are they finding it? It provides information on things such as:
- The number of visitors to your site
- Where visitors are coming from
- How much time do they spend on your site?
- What is the nature of their visit?
GOOGLE SEARCH CONSOLEWith Google Search Console, you can get SEO information on your website directly from Google. It can be used as a tool to improve your SEO efforts and organic traffic. Some of the insights you can get using this tool are:
- Search Analytics
- Links to Your Website
- Internal Linking
- Mobile Usability
- Keyword Queries
- Index Coverage Reporting