There has been considerable evolution in advisor brands. Many tactics advisors use to get their message out have changed, but interestingly enough, some things have stayed the same.
Today, Kirk Lowe and Matt Halloran dive into a subject that stirs up debates amongst advisors: marketing then and now. They examine the seven levels of the advisor marketing evolution to uncover how advisor brands have become what they are today.
In this episode, you’ll learn:
- The difference between branding and visual identity
- How advisors started differentiating themselves from other advisors
- What content marketing used to be versus what it is now
- How advisors started building their credibility
- And more!
Tune in now and get your advisor brand up-to-date!
Related: How to Turn Your Clients Into Raving Fans