Creating a high performance culture is the goal of all organizations and that begins with successful talent management. But most employers overlook one of the key steps to achieving this aim, that is, the importance of defining roles and competencies.
In our experience, high performance organizations are:
- 4x more likely to have high-performance culture when incorporating competencies as part of their talent management process.
- 2x more effective at coaching and developing leaders, and addressing performance issues.
- Enjoy 2x more learning engagement by addressing competency-based proficiency gaps.
If your organization has issues in engaging and retaining talent the problem may lie within your competency management – or lack of it.
Without understanding the competencies your organization needs to achieve its goals, your employees may be mismatched to their roles and measuring the effectiveness of their performance is close to impossible. That rapidly leads to declining productivity and a disengaged workforce.
What are competencies?
Competencies are sets of specific skills or abilities required to carry out tasks and meet the requirements of a role successfully. Competencies can be separated into three categories:
Leadership/Foundational Competencies : Understanding critical leadership competencies helps to identify those in your organization who have the potential to progress into future leadership roles. The ability to demonstrate high ethical and moral standards was named as the #1 leadership competency in a 2016 survey in the Harvard Business Review. Providing goals and objectives, together with clearly communicating expectations and a commitment to ongoing staff training were also competencies ranked in the top five.
Job Functional Competencies : These are the technical skills and qualifications required to succeed in a specific job. For example, an HR professional would require functional competencies in areas such as HR strategy, recruitment, performance management and perhaps a degree in Business Administration. A role as a computer programmer may require specific coding skills in C++ and Java, skills in mobile application development and a degree in computer science. These skills are more easy to define.
Job Technical Competencies : These define how a task can be carried out effectively and help employees to understand behavioral traits that contribute to achieving your organization’s goals. They typically include soft skills such as decision making abilities and being accountable for actions. LinkedIn defines the top 5 most sought after soft skills for 2019 as creativity, persuasion, collaboration, adaptability and time management.
Successful talent management starts with defining roles
Effective talent management must begin with defining roles within the context of your job description. Standard job descriptions are typically task based, detailing the responsibilities, accountabilities and performance objectives of a specific role.
Incorporating competencies can enhance your job description by providing information on how an individual can perform effectively and the behaviors that are essential for a successful performance.
By defining each role, everyone knows what is expected of them, including what they need to accomplish and how to do it. When people understand the responsibilities of their job, it means nothing is forgotten and no tasks overlooked. With that clarity, potential conflict is also minimized, promoting more creativity and enabling your employees to focus their energies on meeting their performance objectives.
Adding competencies into the mix further enhances the benefits of this approach, for example.
- Performance expectations are clearly defined to benefit both managers and their teams.
- Employees understand the behavioral standards expected of them in their jobs.
- HR managers and team leaders can more rapidly identify areas for potential skills development for individuals.
- Ongoing training can be planned for in advance to ensure that future skills gaps are addressed.
As the labor market becomes more competitive, developing the potential of your current employees and providing career development opportunities will be critical to improving productivity and engagement and in meeting your organization’s goals.
Combining competency management with internal career mobility in the form of career pathing empowers your employees to map multiple career path scenarios, review job competencies and evaluate skills gaps in order to achieve their career aspirations.
Support your talent management strategy with technology
For smaller organizations, managing competencies can become a challenge or are simply regarded as another area requiring resources that are not available. Scalable dedicated technology ensures that incorporating competencies into your overall talent management strategy is available to all organizations, regardless of size.
Support your talent management strategy with dedicated competency management software to assess employee capabilities, identifying their strengths, skills gaps and opportunities for learning.
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